A Moment in Time

Esteemed Late Shri Manohar Lal Sarraf Ji and Late Shri Chandra Prakash Ji, along with Late Shri Radhe Ji, stand proudly inside a newly opened shop in Sarafa Bazaar, Meerut, in 1960. Excitement and anticipation as they celebrate this new addition to the business was highly infectious.

From Founder to Family

Manohar Lal Sarraf expanded his vision and established Manohar Lal Sarraf & Sons in 1981, under the astute guidance of the Late Shri Chandra Prakash Ji. They celebrated their glorious 60th anniversary, having already garnered a renowned reputation for its unparalleled collection of rare white diamonds, specifically G and H diamond colour grades, and gold jewellery. Today it has emerged as a beacon of excellence in gold and diamond jewellery, proudly representing India's rich tradition of craftsmanship and elegance.

Global Expansion

The 1990s witnessed a remarkable global expansion of Manohar Lal Sarraf & Sons Jewellers. It ventured into international arenas in 1990-1991, exporting its immaculate collection of gold and diamond jewellery to the vibrant metropolis of Dubai. Representing the third generation of the prestigious Jewellery House, Shri Vivek Shekhar preserved and promoted the brand’s jewellery traditions inspired by their legacy which were second to none. He also educated customers, incorporated global trends, and assisted in the business’s burgeoning success through international trade endeavors.

The Expansion Continues

In 2001, the brand opened a resplendent showroom in Green Park, New Delhi. This store sells a curated selection of 100% hallmarked jewellery, each piece meticulously certified and verified by the esteemed International Gemmological Institute (IGI).

A Legacy to Carry—Fourth Generation

Ms. Swati Shekhar and Ms. Aarti Shekhar, the fourth generation, honed their expertise in the intricacies of gemstones and diamonds from the Gemmological Institute of America (GIA), USA. Their specialized skills and unparalleled ability to procure the finest natural diamonds and untreated gemstones, methodically selected each piece based on scientifically proven facts with internationally accepted certificates, significantly propelled the brand's growth trajectory.

Expanding Prospects

The business was already experiencing a gradual progression and garnered acclaim. Another feather on the cap was the opening of a new showroom in Square One Mall, Saket, New Delhi, in 2009. This store specializes in an enchanting realm of natural gemstones. A dedicated office was also established in Laxmi Nagar to house a team of skilled diamond graders who focused on sourcing Diamonds of Sublime Quality.

A Digital Revolution

The year 2010 ushered in a digital revolution for Manohar Lal Sarraf & Sons Jewellers. By seamlessly integrating online services, they offered complete transparency to their esteemed clientele.Sincerity and commitment are veritably ingrained in the brand ethos. Every diamond jewellery item acquired is readily accessed on the website, where buyback and current market value can be seen.

Global Recognition

In 2015, the company participated in prominent exhibitions in Singapore, Dubai, Bahrain, and Sharjah, further solidifying its global position. This strategic endeavor unequivocally demonstrated its dedication to contemporary design and exceptional craftsmanship.

Synergy of Expertise

Having acquired the prestigious certification from the Gemmological Institute of America (GIA), USA, Ms. Swati Shekhar and Ms. Aarti Shekhar made a significant contribution to the expansion of the brand. Further to that, the brand saw an immense growth in 2016 when Ms. Aarti Shekhar obtained the most valuable Fellow of the Gemmological Association FGA, (UK) certification. The jewellery business continues to operate efficiently due to the synergy of its highly qualified salespeople and soars to new heights.

A New Era of Luxury

In 2017, an opulent showroom opened its doors on Eastern Kutchery Road in Meerut. With plenty of parking and contemporary amenities, this state-of-the-art showroom offers customers convenience maintaining a strong focus on customer demographics. It provides custom designing of gold and diamond jewellery, buyback, loans against diamonds, diamond jewellery examination with the help of specialized machines, and a range of other services.

Technological Advancement

Manohar Lal Sarraf & Sons Jewellers made a significant technological advancement by importing state-of-the-art special machines from GIA in 2018. These machines conduct a meticulous examination of natural/synthetic diamonds and guarantee the legitimacy of every diamond. Every fastidiously crafted diamond jewellery in Manohar Lal Sarraf & Sons Jewellers is evaluated comprehensively by means of this specialized state- of -the -art machine and is 100% natural. Customers can get their Diamond jewellery examined at their E K Road Showroom by prior appointment.

Surat Diamond Bourse: A Hub of Excellence

Surat Diamond Bourse is the world's largest diamond trading hub and serves as the epicenter of this industry. Manohar Lal Sarraf & Sons Jeweller set up an office in Surat Diamond Bourse in 2023, specializing in the finest quality platinum and natural diamond jewellery. All branding operations, including order processing, fulfilment, and dispatch, are centralized at this prestigious location.

Their vision transcends a symbol of promise, it is synonymous with facets of irresistible brilliance, not only to elevate your style today but also aspire to be the jeweller of choice for timeless beauty and elegance ahead.